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MARKETING AND HOSPITALITY SERVICES ADMINISTRATION COLLECTION DEVELOPMENT POLICY

PURPOSE: The collection development policy for marketing and hospitality services administration is designed to provide guidelines for building a collection of library materials relevant to the instruction and research needs of the Department of Marketing and Hospitality Services Administration.

RESPONSIBILITY: While the process of developing a collection for marketing and hospitality services administration is a cooperative effort between the Department of Marketing and Hospitality Services Administration and Libraries faculties, final responsibility for developing a balanced collection lies within the University Libraries. Specifically this responsibility rests with the Dean of Libraries, the Associate Dean of Libraries, the Head of Collection Development, and the bibliographer for marketing and hospitality services administration.

The Libraries bibliographer for marketing and hospitality services administration is responsible for reviewing books sent on the approval plan, selecting items from published bibliographies, and communicating with the Department's representative. The library representative from the Department of Marketing and Hospitality Services Administration is responsible for selecting items from approval plan slips, evaluating the need for serial and reference items, and communicating with other faculty in the Department of Marketing and Hospitality Services Administration.

THE DEPARTMENT OF MARKETING AND HOSPITALITY SERVICES ADMINISTRATION

Degrees: The Department offers the B.S. in B.A. degree

Majors: Hospitality Services Administration; Logistics Management; Marketing; Retail Management

Interdepartmental Majors: Purchasing and Supply Management; some courses support the General Business Administration major and/or the Entrepreneurship major

Minors: Advertising; Hospitality Services Administration; Marketing; Retailing

Graduate: None, but supports the Master in Business Administration

Faculty: There are 15 full time faculty in the Department.

THE STUDY OF MARKETING AND HOSPITALITY SERVICES ADMINISTRATION : The study of marketing prepares you for ... career areas including markeating manager, marketing researcher, sales executive, retail manager, promotion manager, advertising executive or logistics manager. ... The hospitality services administration program prepares students for business management careers in ... lodging, food service, gaming and travel/tourism. (CMU Undergraduate Bulletin 2005-2006)

COLLECTION POLICY GUIDELINES: All library materials purchased with funds allocated to the marketing and hospitality services administration collection are acquired by way of an approval plan/s or by recommendations from the Marketing and Hospitality Services Administration faculty and the University Libraries' marketing and hospitality services administration bibliographer. The approval plan/s are controlled by a profile that delineate the collecting parameters.

Gifts of materials which further the instructional or research needs of the Department of Marketing and Hospitality Services Administration will be considered for inclusion in the collection provided no restrictions are attached to their use, location, or disposition. The university Libraries, however, are not permitted to appraise gifts for inheritance or tax purposes. Although the Dean of Libraries is solely responsible for the formal acceptance of all gifts, potential donors should consult the Gift Policy.

All purchases and gifts are subject to the following guidelines.

Language - In general only English language materials will be collected. Materials in other languages will be considered if specifically requested by a faculty member in Marketing and Hospitality Services Administration.

Publication Dates - The emphasis will be on current materials. Earlier materials will be purchased as needed. Rare books will not be collected.

Geographical Origin - Emphasis will be placed on materials from the United States, but no limitations will be placed on the origin of any item.

Formats - A variety of formats will be purchased. The emphasis will be on monographs (book) and serial/periodical publications in both print and electronic format. Additional formats such as microform, film, video, audio cassettes, and compact discs will be acquired selectively.

Duplication - Because the funds allocated for the development of the marketing and hospitality services administration collection do not permit the acquisition of all materials required to satisfy the instructional and research needs of the Department of Marketing and Hospitality Services Administration, duplicate copies of books and serials will not be purchased. In the case of multiple demand and heavy, continuous use of individual titles due to extensive classroom assignments, exceptions to this guideline will be considered.

SUBJECTS AND COLLECTING LEVELS: (LIBRARY OF CONGRESS CLASSIFICATION)

Levels can be found in the Guide for Written Collection Policy Statements, Bonita Bryiant, ed.: Chicago: American Library Association, 1989. (A 1996, 2nd edition is availbale with only minor changes in the wording)

CMU, an AA/EO institution, is strongly and actively committed to increasing diversity within its community (see www.cmich.edu/aaeo/).
INDIVIDUALS WITH DISABILITIES REQUIRING ACCOMMODATION SHOULD CONTACT REFERENCE SERVICES AT 774-3470.