Central Michigan University Libraries
Marketing 300 Online Tutorial

Advertising Resource Guide:

The advertising resource guide provides information about the sources you will use to complete the advertising assignment. The assignment focuses on sources used to find information about the promotion of products and services. You will look at two sources which are detailed below.

After you have finished reviewing the information in the resource guide you can proceed directly to the advertising assignment or you can go to one or more of the guides listed below.

Advertising Age is a weekly magazine which publishes articles about all aspects of advertising.

Standard Directory of Advertisers is a two volume set providing information on the advertising practices of companies in the U. S. and Canada. to find information about a specific company start with the index of company names.

Resource Guide Topics:

Questions or problems: Ask for assistance at the Reference Desk in Park Library,
or e-mail Judy O'Dell or call 774-3787.

last updated: 01/13/04