Central Michigan University Libraries
Marketing 300 Online Tutorial

Industry Analysis Resource Guide:

The industry analysis resource guide provides information about the sources you will use to complete the industry analysis assignment. The assignment focuses on sources used to define characteristics of a specific industry or type of product. You will look at three sources which are detailed below.

After you have finished reviewing the information in the resource guide you can proceed directly to the industry analysis assignment or you can go to one or more of the guides listed below.

SIC Directory The Standard Industrial Classification (SIC) was the statistical classification standard underlying all establishment-based federal economic statistics classified by industry. It has now been replaced by the NAICS. These classifications cover the entire field of economic activity and define industries in accordance with the composition and structure of the economy.

U. S. Census Bureau: Current Industrial Reports is a series of over 100 reports on different manufacturing industries. Each report has a series number beginning with M (for manufactures) and a letter giving the frequency of the report (M alone is monthly). The numbers are based on the SIC/NAICS classifications.

1997 Economic Census Data is the latest Economic Census published by the U. S. Census Bureau. The economic census is taken every five years with the 2002 census currently underway. Millions of businesses receive forms asking for information about business activity.

Resource Guide Topics:

Questions or problems: Ask for assistance at the Reference Desk in Park Library,
or e-mail Judy O'Dell or call 774-3787.

last updated: 1/13/04