Central Michigan University Libraries
Marketing 300 Online Tutorial

Market Demographics Resource Guide:

The marketing demographics resource guide provides information about the sources you will use to complete the marketing demographics assignment. The assignment focuses on sources used to find information about the population to whom you want to market your product or service. You will look at three sources which are detailed below.

After you have finished reviewing the information in the resource guide you can proceed directly to the market demographics assignment or you can go to one or more of the guides listed below.

American Factfinder is a source for population, housing, economic and geographic data from the
U. S. Census Bureau. Information is taken from the dicennial census, economic census, and periodic surveys updating this information.

Reference USA is an online directory, of national and local businesses, purchased for use by CMU students, faculty and staff. You can conduct a quick search or use the custom search option that allows for searching by additional criteria. A company profile is included along with links to parent and subsidiary companies.

MRI reporter is a detailed market survey of U. S. products. You can find statistical data on who is purchasing specific types of products. The data is arranged by date and product.

Resource Guide Topics:

Questions or problems: Ask for assistance at the Reference Desk in Park Library,
or e-mail Judy O'Dell or call 774-3787.

last updated: 01/14/04