Central Michigan University Libraries
Marketing 300 Online Tutorial

Online Marketing Assignment

Below you will find a problem statement which explains the context of the questions. Make a hardcopy (print copy) of the questions and write your answers on the hardcopy. Beneath the questions there are a series of sources listed which are to be used for answering the questions. (Hint: the sources needed to answer the questions are listed in the same order as the the questions, e.g. use the first source to answer question number 1.)

When you have completed all of the questions, give the questions and answers to your instructor. Your instructor will give you a due date for the assignment.

1. a) Does the CMU Libraries have books on Internet or Online Marketing ?
   
   
   
   b) Does the CMU Libraries have any videos on Internet or Online Marketing? If so, name the title of one video.
   
   
   
   
   
   
2. You are trying to locate a copy of the book Low-budget online marketing for small business, by Holly Berkley. The CMU Libraries does not own this title, how many libraries worldwide have this title? (To search by title or author, change the selected index (located at the right of the text box) from keyword to either author or title)
   
   
   
   
3. The CMU Library subscribes to "ABI Inform". Find an article on the ethics of online marketing as it relates to children. Give the title of one article. (Select the "citation and abstract" index)
   
   
   
   
   
   Is this a scholarly article?
   
   
   
   

• Centra
  http://catalog.lib.cmich.edu
  
  
• WorldCat
  
  
• ABI Inform

Assignment Topics:

Questions or problems: Ask for assistance at the Reference Desk in Park Library,
or e-mail Judy O'Dell or call 774-3787.

last updated: 08/05/05